Mercedes is degrading the acceleration of some electric vehicle models in order to offer two products, at different prices, to appeal to high and low value consumers. Classic indirect price discrimination:
Mercedes-Benz is the latest auto manufacturer to unveil a subscription fee to unlock perks, such as the ability to boost acceleration.
The $1,200 yearly subscription is called "Acceleration Increase" and can be found on Mercedes' online store.
"COMING SOON - Accelerate more powerfully: increase the torque and maximum output of your Mercedes-EQ," reads the description on the online store. It's available for all upcoming EQ electric models that will "improvement in acceleration of 0.8 to 1.0 seconds (0-60 MPH)."
Similar to what Tesla's does with range (Tesla "Crimping?")