The rise of e-commerce and more sophisticated data collection have propelled the concept [Dynamic Pricing] into new arenas. National Football League teams began deploying it last year, following those in the National Basketball Association and Major League Baseball. Golf courses use it to price tee times.
What other products might benefit from dynamic pricing? You need a pretty variable demand, some form of capacity constraint, and the ability to forecast expected demand from, say, an e-commerce site.