"You can buy the cheapest ticket and still have a chance of sitting in business class," said Danny Saadon, North America vice president for El Al Airlines, where the average winning bid for a business-class upgrade is $800. That's a deal when the airline's business-class tickets cost anywhere from $3,000 to $10,000 more than coach.
Not everyone is happy.
Frequent fliers with top-tier status and easy access to upgrades are already complaining that auctions have eroded their ability to snag cushy seats.
Airlines holding the auctions say they take care of elite-level frequent fliers by processing their upgrades before awarding seats to auction bidders.
Doesn't this defeat the purpose?