We have often discussed the problem of the shortage of organs available for donation. In a recent New York Times column, Richard Thaler of the University of Chicago (and one of the authors of Nudge) urged Steve Jobs to develop an iPhone app that would facilitate more people donating organs.
Turns out, you don't have to wait for Apple. A company called Serenity Integration developed an app called Donate Lives that identifies where users live and then directs them to the web site from the state where they live that lets them sign up to be an organ donor.
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