Load factors in airlines are the % of seats that are sold on an average flight. From Simple Flying:
A 2020 analysis by Forbes showed that big US airlines like American, Delta, Southwest, and United need a load factor between 72.5% (Southwest) and 78.9% (American) in order to not make a loss on their flights. This means when these carriers reach loads of 90% and beyond, it signals a very profitable month or year.
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