Wednesday, April 14, 2021

The Disneyland Dilemma

Some vintage Disneyland ticket books reminded me of Walter Oi's famous paper "A Disneyland Dilemma: Two-Part Tariffs for a Mickey Mouse Monopoly." He highlighted the two-part tariffs as part of their price discrimination scheme.

  1. The simplest rides, appealing to the younger children, such as Sleeping Beauty Castle Walkthrough or the King Arthur Carousel, required only the cheaper A tickets. The best rides, such as the Matterhorn Bobsleds or Pirates of the Caribbean, required the most expensive E ticket. In between, rides could go for a B, C, or D ticket. Already Disneyland is price discriminating based on demand elasticity across rides.
  2. Disneyland made convenient ticket books with various numbers of each type available for a discount. There never were enough E tickets. This was an initial form of bundling.

  3. Next, Disneyland adopted Oi's two-part pricing. They set ride prices equal to marginal cost, essentially zero, but then required a high up front park admission fee.

  4. Next, they adopted multi-day and multi-park passes with a decreasing price for each additional day or park. They also offered season passes that were popular to locals who could visit parks on non-consecutive days. These are versions of quantity discounts.
  5. Finally, there exists a Disney Golden Pass that allows unlimited lifetime entrance to nine parks. However, it appears to be only given out to dignitaries and Disney officials.

1 comment:

  1. To know more about Chief Dr Lucky you can visit his website (
     A friend that suffered from Herpes and was cure with the help of this great herbal doctor Chief Lucky so i decided to contact him for help in getting rid of my families genital herpes virus 1/2 which i did and all i was told to provide was just some useful information and some materials used in preparation of the natural cure and that i did and now i am the happiest person on earth because i am writing this testimony of mine with joy and happiness in my heart to the whole world to know that natural remedy is real because i am a living testimony of Chief Lucky traditional herbal cure and i want you all to contact Chief Lucky via his email: or WhatsApp him +2348132777335 am sure he will help you too.