Both signed deals with big financial partners, Wal-mart and Amazon, trying to drive each other out of e-business in India. How long until they realize that this kind of predation rarely pays? If they don't, investors may want to step in a stop it before they lose too much money.
At some point, if Amazon believes that the price of a scorched earth battle is too high, it might sue for peace and move to merge with Flipkart. If that happens, both parties will win.
Until Wal-mart and Amazon get tired to losing money, keep shopping.
... as consumers, you would be well-advised to make the best of the big sales being run by online retailers. The sale will last only till the money lasts.