Prof. Shor, who teaches classes in pricing, examined the wine list prices of major Nashville restaurants and ranked them according to bottle markups. (He stopped going to a few of the restaurants as a result.) Prof. Shor couldn't do the same study for wines by the glass, he said, because his students reported that the wine poured varied wildly, between four and six ounces. There was, however, one consistent theme, according to Prof. Shor: "The cheaper restaurants issued smaller pours. The more expensive establishments gave a bit more."
Saturday, September 18, 2010
Wine by the glass has an even higher mark-up
New co-blogger, Professor Mike Shor was quoted in the Weekend WSJ: