Friday, September 24, 2010

"Smart" Vending Machines

The Wall Street Journal reports on vending machines that have a built-in camera that captures customers' images, and then the machine recommends a drink that fits the customer's profile based on interpreted age and gender. Sounds like a great price discrimination opportunity to me. Why not have the machine try to figure out how hot the customer is based on the image? Then charge higher prices to hotter customers.

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