Friday, September 5, 2008

McKinsey on Pricing in a Downturn

The latest issue of The McKinsey Quarterly includes an article on pricing strategies during an economic downturn (registration required to read the article). Here's the abstract
An economic downturn can put incredible pressure on prices. But with costs also rising, the current downturn places particular urgency on getting pricing strategy right. Six pricing tactics demand greater attention from companies hoping to persevere through today’s economics straits.

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