Monday, July 14, 2008

Airlines Working to Increase Revenue

Many of you have probably heard of the airlines' beginning to charge extra for passengers' checked luggage. Here's another way airlines are working to increase revenue - by identifying "extras" that have value and then charging for them.

My wife and I recently flew on Northwest Airlines and when checking in, we were able to reserve exit row seating for an additional $20 per person per leg. I think this is a great idea. Why waste exit row seating on customers who don't value it? Move it to a higher valued use - and charge those who are willing to pay. I was certainly happy to fork over a few extra bucks for a slightly less cramped ride.

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