Friday, December 7, 2007

Deliberately under-priced products

A student asks me about the limited availability and absurdly low pricing of Nissan's new super sports car. It is predicted that dealers will charge upwards of $15,000 above MSRP.

This seems similar to Ninentendo Wii, Gibson's Custom Guitars, and other hard-to-find items. The low price and excess demand create media "buzz" and give the items a certain cachet. After all, would I be blogging about the car if it were priced higher?

1 comment:

  1. Is this a proven strategy or another way to game the formulation of budgets for the marketing department (Paying People to Lie: The Truth About the Budgeting Process)?