Friday, October 5, 2018

A Rather Unique Economy of Scope

Lots of companies provide rewards to customers who recommend their products to friends. But now Tesla is offering to send any photo you want etched in glass into space for the next million years.
Perhaps most notable, though, is “Launch Your Photo into Deep Space Orbit,” a new reward for owners with one qualifying referral. The cool, fun perk involves Tesla laser-etching any photo of the owner’s choice that would be sent into deep space. Tesla did not state it explicitly on its new Referral Program page, but the laser-etched photos would most definitely be sent to orbit using rockets from Elon Musk’s private space company, SpaceX. Owners who wish to send their pictures to deep space orbit can expect a reminder on their Tesla mobile app to upload their selected photo sometime in December 2018.

Of course, they can do this because both Tesla and SpaceX were founded by Elon Musk. The best part is Musk's tweet on acceptable images.

No word on when GM or Ford will offer a similar reward.

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