But institutional investors who own multiple airline stocks seem to be trying to convince airlines to soften competition, by raising prices or reducing capacity. Southwest seems to be ignoring them:
The carrier won't join rivals in trimming capacity during the rest of this year, Chief Executive Officer Gary Kelly has said. Its unwillingness to take that step, which generally enables airlines to increase prices, is a disappointment to investors like Chris Terry.
"I'd like to see them boost their fares but also cut capacity," said Terry, a portfolio manager at Hodges Capital Management Inc. "That's what the market wants. That's what the market is telling everyone. Supply growth is exceeding demand growth, and I don't think that's healthy."