Tuesday, May 7, 2013

Dynamic Beer Pricing

At The Brew Exchange, the price of a brand of beer depends on how many people order it, or order its competitors.
Our 100+ beers are divided into categories (IPA, Lager, Cider ect…) Each time someone orders a beer, the price goes up for the next person who orders the same beer. The others in the category go down by the same amount. The more popular the beer is, the higher the price goes, while those not being ordered continue to fall.

Supply and demand at work as prices adjust in real time.
Keeping up with the fluctuating beer prices is both easy and a little entertaining. You can watch the prices rise and fall in real time via our 1960’s style ticker running above the bar. 

 Hat tip: Darshak Patel

1 comment:

  1. A cocktail bar here in Melbourne – Trader Bar (http://www.clubsguide.com.au/venue/Trader-Bar) – was running with a similar idea for quite some time. Based in the same building at the stock exchange, drinks are give dynamic market prices, with popular drinks being more expensive. There was even a ticker listing the latest drink prices. Every so often they would ring a bell and have a special, and the market saw individual drinks boom and bust in line with demand.