Monday, January 14, 2013

Yield Managment in Baseball Stadiums

It used to be that baseball ticket prices for the season were set before Spring training. Thanks to economist Barry Kahn, the San Francisco Giants price baseball seats dynamically depending on that game's, and that seat's particular demand. His software prices the seats much like airlines price their seats and with impressive results.
The Giants say the technology could add $5 million-plus in revenue this year. Revenues are up 12% this season and attendance has jumped 7% (true, the team is playing well), even as the league has seen a slight decline. Kahn is "changing the ticket world," says Russ Stanley, the Giants' ticketing chief. 

Hat tip: Olga Isengildina

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