Wednesday, May 4, 2011

Another good reason stop giving away stuff for free

The people who "buy" it don't appreciate it.

Donald Marron notes the irony of lousy reviews for iPhone apps when you give them away for free.

Free is a risky price because it allows people to get something without really thinking about whether they want it. That’s why health insurers insist you pay at least $5 to see your doc or get a prescription. And it’s why DC’s nickel bag tax has been so effective in cutting use of plastic bags.

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