Many of you may have heard of Chris Anderson's new book, Free: The Future of a Radical Price. In it, Anderson, the editor of Wired magazine, claims that offering more and more product for free is "the future of business." (here's a Wired article by Anderson from 2008 on the subject).
Some of the reviewers aren't buying the hype - here's Malcolm Gladwell's review at the New Yorker and one from Virginia Postrel at the New York Times.
The other funny thing is that when I saw the book at the bookstore, it wasn't free. It's listed at $26.99 (although it was offered for free on the Kindle for a while, it now looks like the Kindle version is $9.99)
Imagine Apple's market share if they didn't charge for their products.