Wednesday, May 7, 2008

Another Reason Why I Don't Work in Corporate America

Yes, I know businesses face a lot of pressure to be innovative. This pressure, however, leads to some "unique" approaches to inspire creativity among workers.

According to this short article in Business Week, a number of companies have turned to hypnosis to pump up their brainstorming sessions (doesn't this seem like something you would see in a Dilbert cartoon?). According to one corporate hypnotist quoted in the article, hypnotized subjects are less inhibited and may offer their "craziest" ideas; he also claims that hypnotized individuals are better at recalling past experiences.

The cost to hire a corporate hypnotist? $10,000 - $20,000 for six hours of sessions with six to eight employees.

1 comment:

  1. Of course they could use the traditional method of getting people to be less inhibited and to offer their "craziest" ideas by just all the workers drunk. It would probably be considerably cheaper and just as effective. ;)