Paramount was rumoured to have received $50m and DreamWorks $100m for making the switch. ... The defection certainly levels the playing field in terms of titles released exclusively in one format or the other. In doing so, however, the confusion that’s prevailed in the marketplace—with mainstream customers staying on the sidelines until a winner emerges, or both get overtaken by events—is now set to continue for several more years.
The payments suggest that an auction between the two formats might be an efficient way out of the quagmire.
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