Thursday, February 15, 2024

The Hidden Costs of Streaking the Super Bowl

Two "streakers" interrupted the 2024 Super Bowl to attract social media followers. For the most part, this would be considered a harmless stunt.But what are the hidden costs? Most of these would be the costs to those of us watching. Only those in the stadium actually saw the stunt. TV viewers might have been more affected. Suppose it delayed the game some 5 seconds. With viewership of 123.7 million, this represents almost 20 person-years lost or, perhaps, $0.5 million in value of time lost. Perhaps we are not doing enough to deter disruptions.



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