Thursday, July 22, 2021

Clorox is outbidding Vanderbilt for ad space

Following up on an earlier post showing Facebook, Instagram, Google, and Twitter show 20% fewer STEM ads to women than men:  as  Scientific America explains

Women are pricier to reach because they generally make more household purchasing decisions than men do. ...
...on Instagram it cost $1.74 to get a woman’s eyeballs on the ad but only 95 cents to get a man’s.
In other words, Clorox is outbidding Vanderbilt for ad space likely to be seen by women because Clorox places a higher value on the ad.  However, auctions are efficient, so both men and women end up seeing the highest-value ads.  

 OK, so there is no "disparate treatment" of men and women, but isn't it illegal to adopt practices that have a "disparate impact?" My understanding (I am NOT an attorney) is that Federal law prohibits both "disparate treatment" and "disparate impact" discrimination, even though adhering to one would violate the other. 

 For example, if you give a bidding advantage to STEM educational institutions when they bid for ad space likely to be seen by women, the algorithm is treating women differently than men.  This kind of disparate treatment is what the article recommends.

The same kind of tradeoff shows up in the current debate about equality (equal treatment) and equity (equal outcomes). If we want equity, we have to give up on equality.  

4 comments:

  1. > To get to equity, we might have to give up on equality.
    This isn't news, so much as the plan.

    ReplyDelete
    Replies
    1. HOW I GOT MY WIFE BACK HOME WITH THE HELP OF A REAL AND GENUINE ONLINE LOVE SPELL CASTER DR. WALE TEXT/WHATSAPP +1(978) 406-9575.

      I am very happy to recommend Dr. Wale to everyone that truly needs help to fix his or her broken relationship and marriage. I found Dr. Wale online I was desperately  in need of help to bring my ex Wife back. She left me for another man. It all happened so fast and I had no say in the situation at all. She just left me after 3 years of our marriage without any explanation. I was very worried and could not eat till I went online and I found testimonies on Dr. Wale so I decided to contact Dr. Wale through his WhatsApp and I explain everything to him so he helps me cast a love spell to help us get back together. Shortly after he did the spell, my wife started texting and calling me again. She said that she was sorry and said that I was the most important person in her life and she knows that now. you can also contact him now for urgent help.

      WhatsApp: +1(978) 406-9575

      Email: everlastingspellcast@gmail.com

      or his view website: https://everlastingspellcaster.website2.me/contact  

      Delete
  2. This comment has been removed by the author.

    ReplyDelete
  3. Thanks to God and also to Dr. OBINA, the great herbal man that cured me from HERPES. I contacted the virus from my partner three years ago, i almost spent all i had because i was restless and i need to get rid of the virus and i did not rest until i saw people testimony about Dr. OBINA recommendation online for how he has being curing HERPES with his herbs and i emailed him and tell him my problem and he prepare my cure and send it to me and gave me instructions on how to use the herbs and behold after i finish drinking it i went to the hospital for checkup and the result was negative and the virus was completely gone from my body. You can contact Dr. OBINA to get your herbs too and cure yourself from these virus. His Email: obinnaspelltemple@yahoo.com or add him on WhatsApp +19492293867 Dr. OBINA has cure so many different type of diseases with his herbs such as HERPES, HIV/AIDS. CANCER of all kinds, HSV 1&2, DIABETES and so many more. I want to thank God for using Dr. OBINA to cure me from herpes. Dr. OBINA is truly gifted by God. add him on WhatsApp +19492293867

    ReplyDelete