Which industries will be in the best shape when we return?

In the 2x2 table above from the Shrewd Samaratan, via MarginalRevolution, there are two dimensions:

• Purchases
• "Gone Forever," goods and services whose purchases were abandoned during the shutdown, vs.
• "Snap-Back," purchases that were postponed by the shutdown.
• Income Elasticity of Demand measures sensitivity of demand to income.
• High Income Elasticity, goods whose demand falls as income falls, vs
• Low Income Elasticity, goods whose demand is relatively insensitive to income.  

The colors correspond to the outlook for each industry: 

• Orange box:  lost profits from abandoned purchases, and low future demand because income has fallen.
• Green box: delayed profits from postponed purchases; and relatively high future demand.

The two off diagonal boxes are in-between these two extremes: 

• Blue lower-left box: lost profit from abandoned purchases, but relatively high future demand
• Blue upper-right box:  delayed profits from postponed purchases, but relatively high future demand.