Wednesday, July 26, 2017

Consumers screen out based on poor brand image ... and so do prospective employees

One might expect that bad press about a company's brand will turn away some potential customers. But a recent survey by CareerBuilder indicates that job candidates also shy away from companies experiencing negative publicity.
"In today's 24/7 news cycle and social media world, earning and maintaining a good reputation can be a challenge," said Rosemary Haefner, chief human resources officer at CareerBuilder. "It's easier than ever before for job seekers to research potential employers. Employers that value transparency and take a proactive approach to issues or complaints will have a better chance of securing trust and loyalty and maintaining a positive reputation that can strengthen their recruitment and retention strategies."

It seems that job candidates use this as an effective screen for implicit job attributes. If you consistently treat your customers poorly, you probably treat your employees poorly too.

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