As newspapers are being replaced by internet publishing, the new jobs are clustering, in a way that was not true of newspaper jobs, on the coasts:
As Enrico Moretti, a University of California, Berkeley, economist who has studied the geography of job creation, points out, the tech entrepreneurs who drive internet publishing could locate their companies in low-rent, low-cost-of-living places like Cleveland, but they don’t. They need the most talented workers, who tend to move to the clusters, where demand drives wages higher. And it’s the clusters that host all the subsidiary industries a tech start-up craves—lawyers specializing in intellectual property and incorporation; hardware and software vendors; angel investors; and so on.
The online media, liberated from printing presses and local ad bases, has been free to form clusters, piggyback-style, on the industries and government that it covers. New York is home to most business coverage because of the size of the business and banking community there. Likewise, national political reporting has concentrated in Washington and grown apace with the federal government. Entertainment and cultural reporting has bunched in New York and Los Angeles, where those businesses are strong.
The result? If you look at the maps on the next page, you don’t need to be a Republican campaign strategist to grasp just how far the “media bubble” has drifted from the average American experience. Newspaper jobs are far more evenly scattered across the country, including the deep red parts. But as those vanish, it’s internet jobs that are driving whatever growth there is in media—and those fall almost entirely in places that are dense, blue and right in the bubble.HT: Cramer