Relying on self-interest to advertise your product

Our blog was recognized in the top 100 economics blogs.  What I like about the list is the clever way that the author uses self-interest to promote his site.  We post a link to show that we have won, which drives traffic to his site.   Nefariously clever.  But what else would you expect from an economist?

I also hereby bestow the author with our coveted first ever best list of top blogs awards, which should be marked with a link to this post.