TV channels see sports as vital to their lineups because 97% of all sports programming is watched live, .... CBS, 21st Century Fox Inc.'s Fox, NBC and Walt Disney Co. DIS +0.19% 's ESPN have committed to pay $5 billion a year to air NFL games through the 2021 season.
Thursday, September 4, 2014
Why is the NFL so valuable?
CBS just bid $300 million, and won an auction to broadcast eight thursday night games. Broadcast networks like CBS use the NFL to attract viewers from different media for one reason,