Sunday, July 27, 2014
How to Encourage Good Reviews
I got to go whale watching while on vacation. At the end of the cruise, the proprietor handed out these cards. It is not explicit but it implies that the discount on a second cruise is conditional upon you reviewing the first cruise. Which customers have an incentive to review the cruise? Most likely, those who want to go again. And they probably want to go again because they enjoyed the first cruise. So, those who will review the cruise are those will tend to write positive reviews. The cruise line is essentially using future discounts to screen potential reviewers.