So they have to make October. And when I say "have to make," this is not some sort of abstract, feel good, compete with the dealership down the block just for fun kind of competition. They're part of Chrysler. And if they sell 129 cars and trucks by the end of October, Chrysler will pay them a bonus that's pretty much the difference between the dealership being in the black or being in the red for the month-- somewhere between $65,000 and $85,000, depending on which models they sell. Different cars earn different amounts. If they sell 128 cars-- fall just one car short-- they get nothing.
Lots in the story about high-powered incentives, bargaining, negotiations, and even the Art of War.