Tuesday, September 3, 2013
TW/CBS Negotiations II
Did Time Warner blink? Most accounts of the Time Warner / CBS agreement indicate that CBS got most of what they wanted. Earlier, I had suggested that alternative ways to access CBS content may have increased Time Warner's disagreement value. Maybe I was wrong or maybe this just wasn't enough. CBS's strategy was to hold out until football season. At that point, Time Warner's disagreement value would fall because rabid football fans are more likely to switch to other providers such as Dish or Direct TV.