Quaker can't pour a bunch of time and money into developing a maple-and-brown-sugar-flavored version of Life, only to find out it won't be able to get enough of its ingredients, or that they'll have to pay through the nose for each liter of syrup.
The solution? A strategic reserve of maple syrup.
The reserve makes sure there's always enough syrup for the market. As Farrell explained, each producer sells its harvest in bulk to the federation -- a government-sanctioned cooperative -- which turns around and deals it to bulk buyers. When production is high, the federation siphons a portion off to store in steel drums for future use.But now someone has stolen 25% of the reserve, worth about $30 million. I expect prices to come down soon.