Dan Ariely Interview

John Heins, publisher of Value Investor Insight interviews Dan Ariely, the author of Predictably Irrational and the forthcoming The Upside of Irrationality (drops June 1). He concludes with a comment on the impact on the financial crisis on his work.

Do you think the financial crisis has made the book more popular?
It’s hard to find comfort in this, but there’s no question the financial crisis has been a good thing for behavioral economics. A few years ago people assumed markets drove out all this irrationality we were seeing. That assumption isn’t nearly as prevalent today.