Wednesday, March 11, 2009

Walmart vs. Target Expansion Strategy

Check out for a couple of really cool graphs that show the geographic expansion of Walmart and Target over the years. Aside from the fact that the technology is wicked cool, it's interesting to contrast the two expansion strategies.

Walmart tended to expand geographically out from Arkansas in a stepping-stone fashion, and its sphere of influence slowly expanded radially outward. Target, in contrast, established multiple beachheads across the country - it was more willing to open new stores far away from home. And, once located in that far-away area, it would open more stores in that area. (HT: Peter Klein)

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