Monday, April 28, 2008

Watching the gales of creative destruction

In this blog, we have been watching the rapid demise of daily newspapapers. On the circulation side, the aging and immigrant population hurts (young or non-English speakers are less likely to read daily papers). On the supply side, more targeted and attractive advertising media, like Google Adwords, have put a lot of pressure on the dailies. Now more bad news, as the latest circulation figures are released.
The New York Times lost more than 150,000 copies on Sunday. Circulation on that day fell a whopping 9.2% to 1,476,400. The paper's daily circulation declined 3.8% to 1,077,256.

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