Substitutability Determines Elasticity

The WSJ recently reported on how the Iran war is disrupting energy markets, particularly in Asia and specifically for Liquefied Natural Gas (LNG).

Qatar suspended production even before Iran struck its giant Ras Laffan export facility, causing damage that will take years to repair and delaying its expansion plans. The lost supply is ripping through the global economy.

One ripple has been a doubling in prices in Japan and Korea.

These high prices have led many Asian customers to substitute toward alternatives, including clean renewables but also dirty coal. What was not a viable substitute at $11/BTU has become viable at $22/BTU. Inelastic LNG demand has become more elastic as a result, suggesting that prices may have plateaued at $22/BTU.