The WSJ recently reported that McDonald's is working with franchisees to keep combo meals, e.g., Big Mac, fries, and a drink, 15% lower than the sum of the individual item prices. They have been losing low-end customers who may be more receptive to a cheaper value menu. Bundling the different items entices me to buy fries when my waistline, and wife, say I really shouldn't. I just came for the sandwich and drink, but the price of the fries could be maybe 40% cheaper now.
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