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Managerial Economics, 2nd ed.
Luke Froeb,
Brian McCann
Order the 2nd Edition (ISBN-10: 1439077983 ISBN-13: 9781439077986) or bundled (ISBN-10: 0-538-77124-0, ISBN-13: 978-0-538-77124-5) with the managerial economics module of MBA Primer from Cengage.
If your students are having problems with Java applets in the Primer, click here.
MBA professors
Entries Related to Book Chapters
- 01. Introduction: What this book is about (56)
- 02: The One Lesson of Business (201)
- 03. Benefits; costs and decisions (54)
- 04: Extent (how much) Decisions (20)
- 05. Investment decisions: Look ahead and reason back (45)
- 06. Simple pricing (43)
- 07: Economies of Scale and Scope (9)
- 08: Understanding Market and Industry Changes (106)
- 09. Long-run equilibrium (53)
- 10. Strategy-the quest to slow profit erosion (99)
- 11. Supply and demand: Trade bubbles market making (52)
- 12. More realistic and complex pricing (29)
- 13. Direct price discrimination (17)
- 14. Indirect price discrimination (26)
- 15. Strategic games (62)
- 16. Bargaining (41)
- 17. Making decisions with uncertainty (72)
- 18. Auctions (16)
- 19: The Problem of Adverse Selection (58)
- 20 : The Problem of Moral Hazard (96)
- 21: Getting employees to work in the firm’s best interests (65)
- 22: Getting divisions to work in the firm’s best interests (14)
- 23. Managing vertical relationships (60)
- http://store.thistlefarms.org/category-s/40.htm (1)
- Humor (4)
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I'd venture a guess, but this appears to be tongue-in-cheek. :D
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