A "balanced scorecard" is a performance metric designed to measure employee performance when you want employees to devote effort to more than one task. If--and this is a BIG if--you can get the weights to "balance," e.g., so that sales employees spend the right amount of time cultivating new clients in addition to serving current clients, then the balanced scorecard offers a potential gain over a simple performance metric like sales. With more than two tasks, the probability that the weights will "balance" falls, and you are probably better off using subjective performance evaluation, using the observed metrics as inputs into the subjective evaluation.
When the two tasks compete with one another (to do more of one, you have to sacrifice the other), the balanced scorecard is of little help. I was reminded of this when I heard about the Episcopal Church's competing "norms" for disposing of churches left empty by schismatic congregations: it wants "fair market value" for the property, but it also would prefer that the church not be sold back to the schismatic church.
When the Church of the Good Shepherd in Binghamton, N.Y., left the Episcopal Church ..., the congregation offered to pay for the building in which it worshiped. In return the Episcopal Church sued to seize the building, then sold it for a fraction of the price to someone who turned it into a mosque.
When the schismatic church is the highest bidder for the property, their bid represents market value. In fact, this is the point of using an auction to sell the property. A diocese, like Binghamton, then faces a dilemma about which norm to follow. They cannot follow both. In this case, they gave up on fair market value in favor of discrimination against the schismatic bidder.
A better metric might specify a bidding "tax" on the schismatic churches. This would give the diocese clear direction on how much they should "spend" to prevent the schismatic church from buying the property. However, such a policy would also make transparent the cost of discrimination against the schismatic churches, which could generate opposition to the policy.


