Why do we need strategy consultants?

Apparently, managers are not behaving as strategically as the leading consulting firm thinks they should.

• Companies don’t react to competitive threats in the way management theory says they should, according to a McKinsey Global Survey.
• Instead of undertaking extensive, sophisticated analyses when faced with a competitive threat, most companies assess just a few responses, and they often choose the most obvious one.
• These practices give companies an opportunity to seize a competitive advantage by understanding how their competitors are likely to react to their moves.