Fintech companies such as Chime and Current face a basic problem: acquiring customers can be expensive. They must advertise, offer promotions, or form partnerships to persuade consumers to download an app and begin using their financial products. Walmart’s majority-owned fintech, OnePay, has a very different starting point. According to Semafor, most of OnePay’s roughly 7 million customers have come from Walmart’s 1.5 million employees and approximately 150 million shoppers. OnePay CEO Omer Ismail argues that these customers are effectively acquired for free: Walmart already has the stores, website, app, checkout system, customer relationships, and traffic needed to put OnePay in front of millions of potential users.
Economy of scope can occur when an input created for one product can be shared to produce another product more cheaply. Walmart’s enormous distribution network was built to sell groceries, clothing, electronics, and other merchandise, but the same network can distribute financial services. For example, OnePay is integrated directly into Walmart’s physical and digital checkout channels, where installment loans are now powered by Klarna. A standalone fintech must build both a financial product and a way to reach customers. Walmart can use an asset it already owns to do both retailing and finance. This allows diversification to create value. Both businesses using the same underlying asset creates economies of scope across the businesses.






