After the story of how Southwest Airlines broke an attempt at predatory pricing with booze, I learned of the Dow vs. Die Deutsche Bromkonvention episode. See here for an interesting narrative of events. To summarize, at the turn of the twentieth century, the German chemical industry was dominant and the various producers there had a comfortable cartel selling bromine at 49 cents a pound. Herbert Dow had developed a way to produce bromine and sold it in the US for 36 cents. The Germans might have been OK if he stayed in the US, but the cartel swung into action when he began exporting in 1904.
It poured bromine into America at 15 cents a pound, well below its fixed price of 49 cents, and also below Dow’s 36 cent price.
Dow simply pulled out of the US market and sold abroad. Moreover, he had his agents secretly buy up hundreds of thousands of pounds at that 15 cents, repackage it, and resell it in Europe at 27 cents. Instead of being driven out of business, he profited from the cartel's actions! At first the Germans were confused by the insatiable demand in the US and the lost orders from Europe. Was one of their cartel members offering secret discounts? Accusations were made. Even after they discovered Dow's ploy, they were not sure how to respond. In the end, the bromine monopoly was broken.
Perhaps Dow got lucky, but perhaps predatory pricing may not be so easy.
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