“Google has not achieved market dominance by happenstance. It has hired thousands of highly skilled engineers, innovated consistently, and made shrewd business decisions,” Judge Mehta writes. “The result is the industry’s highest quality search engine, which has earned Google the trust of hundreds of millions of daily users.”
So what’s the antitrust problem? The judge says Google’s advertising revenue-sharing payments to Apple, Mozilla and others for default placement have made it harder for potential startups and Microsoft to compete.Greg Werden on the economics behind the payments:
Apple and Mozilla, which developed Safari and Firefox, did not develop search engines. Instead, they rented out default status in their browsers for a share of the advertising revenue consequently earned by the tenant search engine.Google pays Apple 36 percent of its gross revenue from Safari search queries ... approximately $20 billion in 2022. Google paid Mozilla ... more than $150 million in 2020, ...approximately 80 percent of Mozilla’s revenue.
BOTTOM LINE: Apple and Mozilla developed and own valuable "property" (browsers). Google rents space on their property to display ads. Now that the court has outlawed Google's payments for default placement, Apple and Google and Mozilla and Google will have to find another way to transact.
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ReplyDelete“Google has not achieved market dominance by happenstance. It has hired thousands of highly skilled engineers, innovated consistently, and made shrewd business decisions,” Judge Mehta writes. “The result is the industry’s highest quality search engine, which has earned Google the trust of hundreds of millions of daily users.”
So what’s the antitrust problem? The judge says Google’s advertising revenue-sharing payments to Apple, Mozilla and others for default placement have made it harder for potential startups and Microsoft to compete.