Amazon had been concerned with Walmart's and Target's growing presence as online marketplaces. Now Sebastian Herrera at the WSJ reports that their focus has shifted to Temu and Shein. So far, Amazon's US market share is larger than the other four combined. But these newcomers (to the US) believe that this could change. Temu's number of active users is approaching Amazon's, but Temu's revenue per user is much lower.
It is interesting how all of these firms are staking out differentiated products strategies. Walmart and Target leverage their brick & mortar stores, Shein focuses on fast fashion, Temu on deep discounts, while Amazon's logistics muscle allows it a delivery speed advantage.
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