My winemaker brother grows and sells his cabernet grapes (Napa Appellation) for $7000/ton, but buys Zinfandel grapes (Lodi Appellation) for $900 to make his own wine.
When I asked him why he didn't make wine from his own grapes, he said "I cannot afford them." In other words, the extra value of drinking Napa Cabernet over Lodi Zinfandel is less than the opportunity cost ($7000-$900=$6100) of doing so.
Stuck in Lodi, by CCR
No comments:
Post a Comment