Managerial Econ

Economic Analysis of Business Practice

Friday, October 21, 2016

Psychological bias and bad decisions

Using Behavioral Economics to motivate workers

What's the difference between Keurig Coffee and Nashville city government?

Sunk-cost fallacy in real estate

Psychological pricing in action

Is Mark Sanchez a sunk cost?

Beware the Experts

How to Fight Cognitive Bias

Loss aversion

Rational actors?

Airline Revenue Part 2


Posted by Luke Froeb at 3:36 PM
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Labels: 03. Benefits; costs and decisions

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Managerial Economics: A Problem Solving Approach, 5th ed.



We wrote a managerial economics textbook (Amazon, Barnes & Noble, Cengage) to teach students how to solve business problems (7 min. video). We started this blog to support those who use the book, and to keep up with developments in the field.

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Entries Related to Book Chapters

  • 01. Introduction: What this book is about (162)
  • 02: The One Lesson of Business (496)
  • 03. Benefits; costs and decisions (195)
  • 04: Extent (how much) Decisions (82)
  • 05. Investment decisions: Look ahead and reason back (189)
  • 06. Simple pricing (81)
  • 07: Economies of Scale and Scope (48)
  • 08: Understanding Market and Industry Changes (330)
  • 09. Long-run equilibrium (262)
  • 10. Strategy-the quest to slow profit erosion (195)
  • 11. Supply and demand: Trade bubbles market making (191)
  • 12. More realistic and complex pricing (91)
  • 13. Direct price discrimination (49)
  • 14. Indirect price discrimination (69)
  • 15. Strategic games (159)
  • 16. Bargaining (95)
  • 17. Making decisions with uncertainty (232)
  • 18. Auctions (50)
  • 19: The Problem of Adverse Selection (144)
  • 20 : The Problem of Moral Hazard (188)
  • 21: Getting employees to work in the firm’s best interests (187)
  • 22: Getting divisions to work in the firm’s best interests (38)
  • 23. Managing vertical relationships (124)
  • Book review (32)
  • Humor (27)
  • PollEverywhere (1)
  • teaching (21)

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  • Luke Froeb
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