Paper on how our book teaches economics to business students

Teaching Managerial Economics with Problems Instead of Models

Luke Froeb 
Vanderbilt University - Owen Graduate School of Management
James C. Ward 
Vanderbilt University - Owen Graduate School of Management
THE INTERNATIONAL HANDBOOK ON TEACHING AND LEARNING IN ECONOMICS, Gail Hoyt, KimMarie McGoldrick, eds., Edward Elgar Publishing, 2012 
Abstract: 
In this chapter, we address the problems of teaching microeconomic principles to business students. We describe the peculiar features of student demand that make teaching economics using a model-based pedagogy unsuccessful. We conclude that a problem-solving pedagogy is a better way to satisfy student demand for business education.


Keywords: Managerial Economics, Business Education, Problem-Solving Pedagogy, Microeconomic Principles


JEL Classifications: A22, A23