Wednesday, February 28, 2024

Vitual Assistants in Retailing


 Swedish online retailer, Klarna, partnered with OpenAI to create a chat bot powered by the latest AI. The claimed results seem impressive:

  • It handled two-thirds of Klarna’s customer service chats
  • This is the equivalent work of 700 full-time agents
  • Customer satisfaction was on par with human agents
  • Repeat inquiries fell by 25%
  • Customers' errands were resolved in less than 2 mins compared to 11 mins previously

However, this may be embellished boasting as the company may be stirring up good press over an expected IPO.

Hat tip: Marginal Revolution

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