Pricing Concessions at Jerry World

The new Cowboy's Stadium will host its first NFL game in a couple of weeks. We citizens of Arlington voted to tax ourselves to pay for a portion of the costs. Team owner Jerry Jones held an "open house" this past weekend so the we citizens can see what we bought. All snarkiness aside, this was a nice gesture.

Me and the missus headed over there for an hour or so of gawking. It is an impressive structure. One thing that did catch my eye was the concession prices.
Looks like a little indirect price discrimination. I would like to be able to know the margins and back out the implicit price elasticities conditional on being in the stadium.

They commemorated the largest domed stadium in the world with T-shirts printed to say "Ours is bigger." Well, this is Texas.

ADDENDUM
One of the first analyses of sports concessions prices, written by former colleagues Craig Depken and Darren Grant, was recently accepted for publication.