"It's Up to You" Pricing in Retail

We previously blogged about Radiohead's decision to offer its new CD online at a price the consumer could decide and about the results of the offer.

Here's a story about a retail store in Seattle that makes the same offer on its eclectic mix of goods: "From whimsical holiday plates to obscure albums to hundreds of other items, the customer determines the price for everything."

How's it working out? Not so good - the store is closing. Surprisingly, the landlord doesn't offer a pay what you want policy for the rent.