Many of you have probably heard of the airlines' beginning to charge extra for passengers' checked luggage. Here's another way airlines are working to increase revenue - by identifying "extras" that have value and then charging for them.
My wife and I recently flew on Northwest Airlines and when checking in, we were able to reserve exit row seating for an additional $20 per person per leg. I think this is a great idea. Why waste exit row seating on customers who don't value it? Move it to a higher valued use - and charge those who are willing to pay. I was certainly happy to fork over a few extra bucks for a slightly less cramped ride.
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